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Your Employer Brand is ¡°the image of your organization as a ¡®great place to work¡¯ in the mind of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders).¡±

Employer branding is therefore concerned with the attraction, engagement and retention initiatives targeted at enhancing your company's employer brand.

What does a strong employer brand do?

Employer of Choice! A strong employer brand turn an organization into an Employer of Choice, an organization where the top talent wants to work.

Knowing how to behave like an Employer of Choice requires an understanding of what your ideal candidates want and what you are prepared to offer them or perceived as an employer?

EVP communication need both internal and external activities and channels :

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